Wow, What a Year and More

Wow, What a Year and More

As we step into January, it’s ideal to reflect on the past year and celebrate our successes before we eagerly anticipate what lies ahead.

The journey of the Promise hair care line began just over a year ago and has been remarkable. We are heartened by the number of salons that have embraced our products, making them a staple in numerous home bathrooms. Our heartfelt thanks go to all our partners and hairstylists who have placed their trust in our products. It’s been an exciting experience to expand Promise’s reach into other Nordic countries alongside Cutrin.

Uncompromising product development pays off. Over the years, Promise products have gained recognition among beauty industry experts. The most recent accolade was the Promise Shaping Spray, which was launched in the fall and awarded the 2023 Product of the Year by Me Naiset magazine. One-third of Promise’s styling products have won the Product of the Year title and have received positive reviews in beauty magazine and website tests.

In 2023, the design of Promise packaging garnered acclaim in three different design contests:

  • A Silver Award in the packaging design category at the national Vuoden Huiput creative design competition.
  • A Bronze in the packaging design category at the international ADCE Awards 2023 honors works that have already succeeded in the national design competition.
  • Second place in the beauty and cosmetics category at The DieLine Awards 2023, focused on packaging worldwide.

These awards testify to our passion for creating products that deliver on their promises and visually unique, engaging packaging.

And a big thank you to all of you who have supported local salons by purchasing Promise or any hair care and styling products directly from them. We continue to stand with hairstylists. Promise is exclusively available at salons, now and in the future.

The new year has begun, and who knows what it will bring! We hope you’ll stay with us on this journey!

Follow us on social media @promisehelsinki